Sbcan Search Marketing

Serves Vista, CA

35244

Hired 1 time

8 employees

Not yet available

5.0

This pro accepts payments via Credit card, PayPal, Venmo, and Zelle.

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Credentials

Background Check

Sofia Cancino
Completed on 5/20/2025

Introduction

About SBCAN Search Marketing Hi! I’m Sofia, founder of SBCAN Search Marketing, a boutique digital marketing agency based in Escondido. I work with small businesses that are ready to grow and want a smarter, more effective way to get leads online. My specialty is paid advertising, primarily Google Ads and Facebook/Instagram Ads. I’ve spent nearly a decade managing ad campaigns for service-based businesses, from contractors and remodelers to med spas, coaches, and local retailers. My goal is simple: help you get more qualified leads without wasting budget. Here’s what I can help with: - Google Ads & Facebook Ads setup + ongoing management - Lead generation campaigns that bring in real inquiries - Landing page audits to improve conversion rates - Budget optimization and performance tracking - Clear reporting and honest communication (no jargon) If you’ve tried running ads yourself or worked with an agency that didn’t quite “get” your business, I’d love the chance to do things differently. I don’t sell cookie-cutter packages, I create a strategy based on your goals and work closely with you to make sure we’re getting results. Let’s chat. I’m happy to offer a free ad account audit or answer questions if you're just starting out.

Q&A

What should the customer know about your pricing (e.g., discounts, fees)?

Pricing really depends on what you need, but most of my clients either go with a monthly flat rate or a percentage of ad spend, usually around 10 to 15 percent. I also do hourly rates for audits or one-off projects. I keep things simple and transparent so there are no surprises, and I’m always happy to work within your budget to get the best results possible.

What is your typical process for working with a new customer?

I usually start with a quick call to understand your goals, what you’ve tried before, and where you’re trying to go. From there, I either dive into an audit or start mapping out a strategy. I’ll handle everything from setup and tracking to day-to-day management and optimizations. You’ll always be in the loop, and I keep communication super clear and collaborative.

What education and/or training do you have that relates to your work?

I’ve been in paid media for over 8 years now, managing everything from small local accounts to big national brands. I’m certified in Google Ads, Google Tag Manager, and GA4, and I’m constantly testing and learning across the accounts I manage. My background includes working with companies like Globe Life, Mutual of Omaha, and SaaS startups, so I bring a lot of experience to the table.

How did you get started doing this type of work?

I actually got into digital marketing by accident. I started helping a friend with Google Ads and ended up loving the mix of strategy, numbers, and creative thinking. From there, I leaned into it full-time and have been focused on paid search ever since. It’s incredibly rewarding to help businesses grow through campaigns that are smart and efficient.

What types of customers have you worked with?

I’ve worked with all kinds of businesses,contractors, eCommerce stores, law firms, SaaS companies, and more. Some are just getting started, others are managing big ad budgets. Either way, I create a custom game plan that fits their goals and helps them move forward.

Describe a recent project you are fond of. How long did it take?

One that stands out was with an online retailer that wanted to scale but felt stuck. I rebuilt their Google Ads account from the ground up, added better tracking, and launched fresh ad copy. In just under two months, their return on ad spend tripled. It was a fun, hands-on project, and the results made a big impact.

What advice would you give a customer looking to hire a provider in your area of work?

Find someone who really takes the time to understand your business, not just your keywords. Paid search isn’t one-size-fits-all. A good partner should be focused on actual results, not just clicks or impressions. Make sure they can explain their process clearly and are proactive about optimizing performance.

What questions should customers think through before talking to professionals about their project?

It helps to know what you want from Google Ads. Whether that’s more calls, more leads, or more sales. Think about your ideal customer, your monthly budget, and what success would look like for you. Even if you don’t have all the answers yet, that’s totally fine. I’ll walk you through the rest.