What should the customer know about your pricing (e.g., discounts, fees)?
Here’s what every prospective client should know about how we price video and photo services at Kelly Rose Productions:
1. Transparent, Customized Quotes
We don’t believe in one‑size‑fits‑all. Every project is unique, so we start by understanding your goals, timeline, and deliverables.
You’ll receive a detailed proposal outlining exactly what’s included—no surprises.
2. Package-Based and À La Carte Options
Corporate & Marketing Videos
Day Rate or Project Rate: Depending on scope, you can choose a day‑rate (crew, equipment, on‑site shooting) or a flat project fee that bundles pre‑production, shooting, editing, and delivery.
Add‑Ons: Voiceover talent, motion graphics, scriptwriting, and closed captions can be added based on your needs.
Real‑Estate Video Packages
Turnkey packages start at competitive entry‑level pricing, with upgrades for drone footage, virtual staging, or agent branding inserts.
Wedding & Engagement Photography/Videography
Tiered packages (6‑, 8‑, and 10‑hour days) let you match coverage to your schedule and budget. Each tier includes lead photographer/videographer, assistants, and a polished highlight reel—with optional leather‑bound albums or print collections.
3. What Influences Cost
Crew Size & Expertise: The number of team members on set (from a solo operator to a full crew) and any specialized talent (e.g., drone pilots, voice actors).
Equipment & Technology: High‑end cinema cameras, lighting, and grip can add precision (and cost) but deliver cinematic quality.
Post‑Production: Editing time scales with video length and complexity—simple cuts are faster; custom motion graphics or color grading require more hours.
Usage & Licensing: Fees can vary if you need global broadcast rights, extended social‑media usage, or stock‑music licensing.
4. Payment Structure & Policies
Deposit: 50% due upon contract signing to secure dates and begin planning.
Balance: Remainder due upon production day and before post-production begins.
Revisions: We include a set number of revision rounds; additional rounds are billed at our standard hourly rate.
Travel & Overtime: If your shoot is outside the Atlanta metro area or runs beyond agreed hours, there may be modest additional fees—always disclosed up front.
5. Value & ROI Focus
We see pricing not as a cost but as an investment in your brand’s story. Our goal is to deliver content that elevates your message, engages your audience, and drives measurable results—so you recoup your investment many times over.
6. Let’s Talk Budget Early
Sharing your budget range up front helps us tailor the scope and recommend the best use of your dollars—whether that’s reallocating crew hours, adjusting deliverables, or suggesting phased rollouts.
You deserve clarity and confidence when it comes to budgeting for video and photo—feel free to reach out with any questions or a ballpark figure, and we’ll craft a solution that fits both your vision and your bottom line.
What is your typical process for working with a new customer?
In pre‑production, we lay the foundation for a smooth, successful shoot. We’ll begin with an initial meeting—either on‑site or virtually—to survey your location, align on goals, and finalize the scope. From there:
Planning Session: We’ll map out your shoot day, draft a detailed schedule, and confirm all creative elements (scripts, storyboards, shot lists).
Client Prep Guide: You’ll receive a clear checklist to ensure everything’s camera‑ready:
Notify on‑camera participants to arrive 30–60 minutes early
Tidy and stage the filming area (office, outdoor setting, etc.)
Obtain signed release forms for everyone featured
Communicate dress code or branded attire requirements
Secure any necessary location permits or access approvals
Point of Contact: Designate one lead liaison on your team to streamline communications and keep everything on track.
Production
During production, our focus is capturing your story with precision and creativity. Typical shoots run one to two days, though timing adjusts based on complexity. On set, we handle:
Multiple-camera setups (up to two, plus specialty gear if needed)
Professional lighting and sound capture
On‑location direction of talent and any supporting crew
Makeup and wardrobe coordination (when required)
Post‑Production
Post‑production is where we bring your vision to life. Our editors and designers will:
Edit & Assemble: Craft a compelling narrative from your footage, refining the flow to match your script or storyboard
Enhance & Polish: Apply color correction, sound design, and graphics to elevate production value
Add Finishing Touches: Record or embed voiceover narration and integrate licensed music
Final Delivery: Once your video meets our exacting quality standards, we’ll export it in your preferred formats—ready to share across any platform.
From the very first brainstorm to the final export, our team is here to guide you at every step, ensuring a seamless process and a standout final product.
What education and/or training do you have that relates to your work?
Kelly Rose Magnusson’s foundation in video production combines formal study with hands‑on, industry‑driven training:
Bachelor of Arts in Television Producing, Savannah College of Art and Design (SCAD)
Kelly earned her B.A. in Television Producing at SCAD, where she mastered the full production lifecycle—from concept development and scriptwriting to shooting and post‑production workflows.
On‑Set Apprenticeships & Mentorships
Early in her career, Kelly worked alongside seasoned television producers and directors, refining her skills in camera operation, lighting design, multi‑cam coordination, and talent direction on both studio and location shoots.
Corporate Video Production Experience
Through projects for clients like Unilever, YKK AP and L’Oréal, she has deepened her expertise in:
Cinematic Storytelling: Translating brand messaging into engaging narratives
Technical Workflows: Managing workflows in Adobe Premiere Pro, After Effects, DaVinci Resolve and Pro Tools
Team Leadership: Coordinating crews of camera operators, sound engineers and production assistants
Continuing Education & Workshops
Kelly stays current with industry innovations by regularly attending:
Drone‑operation and aerial cinematography certification courses
Advanced lighting and grip seminars (focusing on LED and HMI systems)
Camera‑specific masterclasses (e.g., ARRI, RED and Sony cinema cameras)
Photography & Videography Specializations
As co‑founder of Leon and Rose Photo and Video, she’s broadened her training in:
Wedding and event photography techniques (composition, natural‑light portraiture)
Story‑driven highlight‑reel editing and motion‑graphics packages tailored for social and web platforms
Together, this blend of formal education and ongoing, real‑world training ensures Kelly brings both creative vision and technical precision to every project.
How did you get started doing this type of work?
Kelly Rose’s journey into video production began with a love of storytelling and a curiosity about how stories come alive on screen. Here’s how she got her start:
A Spark for Performance…
As a kid growing up in Atlanta, Kelly dreamed of being on camera herself. She spent afternoons performing little skits for her family, soaking up everything she could about timing, emotion, and narrative flow.
That early fascination with performance planted the seed for a deeper interest: “What happens behind the lens to make those moments feel real?”
Pivoting Behind the Camera at SCAD
After high school, Kelly enrolled at the Savannah College of Art and Design (SCAD), majoring in Television Producing. It was there she realized that her true passion lay not in acting, but in orchestrating the whole production process.
Through SCAD’s hands‑on curriculum, she learned script breakdowns, shot listing, budgeting, and the art of shepherding a project from concept to final edit.
First Hands‑On Experiences
During college breaks, Kelly interned at a small local production house. She cut tape rushes, ran camera carts, and sat in on client meetings—absorbing every detail of how a professional shoot operated.
Those internships also taught her the importance of clear communication and meticulous planning: skills she still leans on for every corporate and social video she produces.
Building a Portfolio with Real‑World Clients
Fresh out of SCAD, Kelly began freelancing for regional nonprofits and boutique agencies in Atlanta. Her first paid gig was a short fundraising spot for a community theater—an opportunity she landed simply by emailing her SCAD project reel.
Word‑of‑mouth from that first spot led to more work: interviews, event coverage, then branded social‑media videos for small businesses. Each project sharpened her producer’s toolkit.
Launching Kelly Rose Productions LLC
Armed with a growing portfolio and a small but mighty network, Kelly officially founded Kelly Rose Productions LLC. She set out to offer end‑to‑end video services—pre‑production planning, on‑set management, and post‑production editing.
From that point on, she never looked back: her commitment to clear communication, creative problem‑solving, and delivering an on‑brand message has fueled her growth ever since.
Today, Kelly draws on that foundation—her early acting ambitions, SCAD training, and first internships—to ensure every project runs smoothly and tells an authentic story. She often says that getting started was as simple as following her curiosity: “I showed up, asked questions, and kept saying yes to every opportunity to learn.”
What types of customers have you worked with?
At Kelly Rose Productions, we’ve had the privilege of partnering with a wide spectrum of clients—each with their own story to tell and audience to reach. Here’s a high‑level overview of the types of customers we typically work with:
Corporate & Industrial Clients
Fortune 500 brands: We’ve produced internal communications and promotional videos for companies like Unilever and L’Oréal.
Manufacturing & construction: Case‑study videos and safety‑training modules for clients such as YKKAP and Koala Insulation.
Small & Medium‑Sized Businesses
Local entrepreneurs: From boutique retailers to tech start‑ups, we craft social‑media snippets and website‑hero videos that drive engagement.
Professional services: Lawyers, consultants, and financial advisors rely on us for succinct “meet‑the‑team” and explainer videos.
Real Estate Professionals
Residential agents: Walk‑throughs, aerial drone footage, and “neighborhood tour” videos that showcase listings in their best light.
Commercial brokers: Promotional reels for office parks, retail centers, and new developments.
Non‑Profits & Educational Institutions
Fundraising campaigns: Emotional storytelling spots that help nonprofits connect with donors and volunteers.
Training & outreach: Explainer videos for schools, trade associations, and community programs.
Weddings & Special Events
Engagement shoots and wedding days: Full‑service photo and video coverage, from “getting ready” through the grand exit.
Anniversary and milestone celebrations: Highlight reels and commemorative edits that families treasure.
Government & Public Sector
Municipalities & agencies: Public‑service announcements, informational shorts, and community‑engagement pieces.
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No matter the size or industry, our goal is always the same: to translate your vision into a smooth, well‑planned production that delivers impact. If you’re curious about how we’d approach your specific project or audience, I’d love to dive deeper!
What advice would you give a customer looking to hire a provider in your area of work?
I would say the biggest thing is to make sure the provider has a body of work that represents a particular brand of artistry and technical expertise. Not only should they have that body of work to show you, but they should be able to describe to you in detail their role in each and every project.
What questions should customers think through before talking to professionals about their project?
At Kelly Rose Productions, we know your video is a large investment. Whether the investment is to make your company's brand come alive, advertise your product to a new market, or capture a special event, you want the best for that investment. When it comes to hiring a company for your video production needs, many factors consider the complexity of your project needs, the time and labor your project requires to make it come to life, and yes...your budget.
Experience Matters
But outweighing these factors should be the quality of your video production company and the experience of your video producer or videographer. What type of video camera is used, the quality of the sound equipment, even the video editing software to complete the project, all play an important role in the return on your investment.
Our Commitment
Offering a broad range of services using the latest video techniques, premium equipment, and exceptionally creative talent, at Kelly Rose Productions your investment is our investment. We are committed to providing you with the highest quality video products at a fair market price. Whether your video project is for YouTube videos for training, Facebook videos to promote your products, or a corporate video to make your brand recognizable, we make the most of your investment by delivering premier results.